Hi! I’ve been blogging, marketing and making WordPress video tutorials for the last seven years.
I freelance full-time and take great pride in doing really good work.
I tell people at parties I do “marketing for online businesses”. In practice, this means I do three kinds of work:
- Writing insightful, actionable and shareable blog posts.
- Marketing strategy and work to attract more customers.
- Narrated WordPress video tutorials.
I’ve got a huge amount of experience working remotely with online businesses. You’ll find a selection of work from my portfolio below.
I currently have space for projects starting April 2017. I am, however, more than happy to discuss your project and how I can help before then. Drop me an email and we’ll take it from there. Look forward to hearing from you!
I’ve worked with many lovely clients over the years. Below you’ll find more about my experience and some of the clients I’ve had the privilege of working with.
WordPress video tutorials: MyThemeShop
MyThemeShop are one of the largest WordPress theme shops, and we’ve worked together since 2014.
I produce narrated video tutorials in order to promote themes/plugins, demonstrate theme/plugin usage and cut support load. I’ve delivered 100+ theme/plugin specific videos and the in-depth WordPress tutorial series WordPress 101.
WordPress, blogging and marketing: WPShout
In 2009 I founded WordPress tutorials blog WPShout. I wrote hundreds of WordPress tutorial posts and grew the site from scratch into one of the most popular WordPress tutorial blogs.
I pursued revenue growth, started a successful mailing list and pursued a wide range of traffic sources. I sold the site in 2013, to move onto other projects (sample post).
In late 2016 I returned to work on WPShout, working with new owners Press Up to handle the marketing for the upcoming (March 2017) launch of Up and Running, a WordPress training course.
I’ve worked with leading WordPress theme shop WPZOOM since 2011. As Marketing Specialist I work to increase customer acquisition, optimise the site’s conversion rate and streamline the support and documentation process.
I also produce regular blog content to promote new products, and manage content for WPZOOM’s social media channels.
Blogging and social media marketing: Miniclip
Miniclip is a world-leader in web and mobile games, producing hits such as 8 Ball Pool, Soccer Stars and Agar.io. I spent a year with Miniclip 2012-13 in the Community Team.
I produced high quality content for the Miniclip and 8 Ball Pool Facebook pages (10+ million likes), making innovative usage of analytics to inform the content strategy and significantly increase engagement.
I also set up the Miniclip Blog. I produced all the initial and subsequently regular content and delivered hundreds of thousands visitors within months.
Blogging: Smashing Magazine
I’ve written two long form articles for Smashing Magazine, the web industry’s leading publication, with millions of readers.
Speaking: WordCamp London
I’ve spoken twice (2013 and 2016) at Europe’s second-largest WordPress conference, WordCamp London. You can see my talks here.
A couple of extras! I’ve done narrated video screencast production for Themify, VivaThemes and WPZOOM. I’ve also worked as a contractor for Words for WP, producing blog posts and interviews. Finally, samples of my writing can be found: here, here, here and here.