I’ve been blogging, marketing and making documentation for WordPress (including video tutorials) for the last seven years.
I’ve got a wealth of experience working with online businesses, including WPShout, Smashing Magazine, WPZOOM, MyThemeShop and Miniclip.
I like to do exceptionally high quality work. Insightful, actionable and shareable blog posts, WordPress video tutorials which give customers the answers they want and marketing strategies which sell.
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I’ve worked with many lovely clients over the years. Below you’ll find more about my experience and some of the clients I’ve had the privilege of working with.
WordPress video tutorials: MyThemeShop
MyThemeShop are one of the largest WordPress theme shops, and we’ve worked together since 2014.
I produce narrated video tutorials in order to promote themes/plugins, demonstrate theme/plugin usage and cut support load. I’ve delivered 100+ theme/plugin specific videos and the in-depth WordPress tutorial series WordPress 101.
WordPress, blogging and marketing: WPShout
In 2009 I founded WordPress tutorials blog WPShout. I wrote hundreds of posts and the site from scratch into one of the most popular WordPress tutorial blogs.
I pursued revenue growth, started a successful mailing list and pursued a wide range of traffic sources. I sold the site in 2013, to move onto other projects (sample post).
I’ve worked with leading WordPress theme shop WPZOOM since 2011. As Marketing Specialist I work to increase customer acquisition, optimise the site’s conversion rate and streamline the support and documentation process.
I also produce regular blog content to promote new products and the community and manage content for WPZOOM’s social media channels.
Blogging and social media marketing: Miniclip
Miniclip is a world-leader in web and mobile games, producing hits such as 8 Ball Pool, Soccer Stars and Agar.io. I spent a year with Miniclip 2012-13 in the Community Team.
I produced high quality content for the Miniclip and 8 Ball Pool Facebook pages (10+ million likes), making innovative usage of analytics to inform the content strategy and significantly increase engagement.
I also set up the Miniclip Blog. I produced all the initial and subsequently regular content and delivered hundreds of thousands visitors within months.
Blogging: Smashing Magazine
I’ve written two long form articles for Smashing Magazine, the web industry’s leading publication, with millions of readers.
Speaking: WordCamp London
I’ve spoken twice (2013 and 2016) at Europe’s second-largest WordPress conference, WordCamp London. You can see my talks here.
A couple of extras! I’ve done narrated video screencast production for Themify, VivaThemes and WPZOOM. I’ve also worked as a contractor for Words for WP, producing blog posts and interviews. Finally, samples of my writing can be found: here, here, here and here.