As Marketing Specialist for WPZOOM, developed and implemented strategies to increase customer acquisition, retention and conversion rate. Used a wide range of analytics to prioritise resources to the most effective areas.
Grew the audience of WPShout from scratch to a thousands-strong community. Started a successful mailing list, optimised for search engines and pursued a wide range of traffic sources. The site was one of the most popular and successful blogs in the niche.
Produced high quality content for the Miniclip and 8 Ball Pool Facebook pages (10+ million likes). Innovative use of analytics informed the content strategy; resulted in much increased engagement.
Documentation and video tutorials
Narrated video screencast productionfor MyThemeShopin order to promote themes/plugins, demonstrate theme/plugin usage and cut support load. Included 100+ theme/plugin specific videos and in-depth WordPress tutorial series WordPress 101.
Written hundreds of WordPress tutorials for WPShout 2009-2013. Huge range of tutorials, guides and discussion points for a development-savvy audience.
In 2009 I founded WPShout, where I built an audience from scratch into one of the most popular WordPress tutorial blogs. I wrote hundreds of posts for the site, publishing every week. I passed on the site in 2013, to move onto other projects (sample post).
I’ve written two long form articles for Smashing Magazine, the web industry’s leading publication, with millions of readers.
Setup the Miniclip Blog. Undertook market research, produced all the initial content and delivered hundreds of thousands visitors within months.
Worked as a contractor for Words for WP, producing blog posts and interviews.